Photo Direction
My role included art directing and planning in-house photoshoots for assets used on retail sites and packaging. This involved working with models (pictured above) and coordinating white sweep photography alongside lead photographer Chris Cassidy.
Tumble
Packaging
Radio Flyer’s design standards require six panel orientations, reducing store associate facing errors and providing retail buyers greater flexibility in creating planograms for upcoming seasons, a unique competitive advantage.
IN-STORE THIS FALL AT
Radio Flyer’s design standards require six panel orientations, reducing store associate facing errors and providing retail buyers greater flexibility in creating planograms for upcoming seasons, a unique competitive advantage.
Tumble Packaging
PACKAGING DESIGN
Led packaging design and art direction for Radio Flyer’s Lil’ Flyer Trike, launching in Target stores Fall 2025. Modernized branding by updating logos and reducing visual clutter, while adhering to brand guidelines. Collaborated closely with Product Development and Quality Assurance teams.
Role: AD & Graphic Designer
CD: Anne Goodman, Jessica Toro-Pacheco
Photographer: Chris Cassidy
My role included art directing and planning in-house photoshoots for assets used on retail sites and packaging. This involved working with models (pictured above) and coordinating white sweep photography alongside lead photographer Chris Cassidy.
Photo
Direction
