Thick and Thin
Illustrations were standardized by applying the same three levels of stroke weight: thick outer border, medium main details, and thinner sub-detail as can be seen in design above.
Consistent application of this illustration style was key to achieve a cohesive feel, as shown below, and elevated FLYER from generic brown boxes to tailored at home experience.
Illustrated Heros
Illustrated Heros
Consistent application of this illustration style was key to achieve a cohesive feel, as shown below, and elevated FLYER from generic brown boxes to tailored at home experience.
Accessory Packaging
Illustration and packaging design for FLYER, Radio Flyer’s e-bike division, brown box accessory packages. Design was constrained to single color on uncoated corrugate, inspiring a simple brand appearance with emphasis on quick product recognition to speed the picking process for Radio Flyer’s warehouse team.
Role: AD & Graphic Designer
CD: Anne Goodman, Jessica Toro-Pacheco
