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Primary and secondary color palette's allowed flexability to create variety within the campaign. Inspired by vintage halloween decor from the 2000's, the primary palette's nostalgic warm tones connected with Radio Flyer brand guidelines and took advantage of popular consumer trends.
Style Guide
Style Guide
PRIMARY PALLETE
SECONDARY PALLETE
Illustrated Characters
A CAST OF NOT-SO-SPOOKY
Illustrated Characters
A CAST OF NOT-SO-SPOOKY
Retail Store Giveaways
LIMITED EDITION EVENT ITEMS
TEMPORARY TATTOOS
STICKERS
POLAROID FRAMES
TEMPORARY TATTOOS, STICKERS & POLAROID FRAMES
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