PROJECT

PERSONAL BRANDING

A personal visual identity system consisting of an icon, monogram, wordmark, illustration, and combination mark. End result was a visual identity that connected my personality to my craft. 

Caleb Buckler Design

APPROACHABLE
RELIABLE
STRIKING

ORDERLY
LIVELY

KEYWORDS

SKETCHES & MOODBOARDS

REFINEMENTS

Through multiple rounds of sketches, these keywords were refined into a uniquely personal visual identity.

PAPER SKETCHES

INK REFINEMENTS

DIGITAL REFINEMENTS

FINAL MARKS

Buckler-Portfolio.png

MONOGRAM

ICON

Buckler-Portfolio.png

COMBO MARK

WORDMARK

ILLUSTRATIVE

BUSINESS CARDS